It’s ironic that, having tried so hard once to woo Japanese console gamers, it is only now when Microsoft is trying a little less hard, that it appears to be doing better. It is the first Microsoft console Yuki has ever owned, and he mainly uses it to play first-person shooters.
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“My friend owned it and wanted me too,” says Okada Yuki, an 18-year-old student from Fukuoka, talking about how he came to own an Xbox Series S.
Whereas previous generations may have played mostly JRPGs and ignored Western-style shooters like Halo, young Japanese gamers are starting to gain more interest in these genres. Japanese gamers are at last responding to the Xbox as tastes seem to be subtly changing. Microsoft has sold more than 100,000 Xbox Series consoles in Japan, reaching this mark at a much faster rate than any previous Xbox. In the new home of consoles, the American rival was failing.īut is that starting to change? Have Japanese gamers found a space in their hearts for the outsider? Can Microsoft prosper in a market that is notoriously difficult for Western companies to succeed? Figures show Xbox is finally making inroads in the home of PlayStation and Nintendo. But very quickly, there appeared a problem. It took until November 2001, when Microsoft’s Xbox launched nearly two decades after the release of the seismic Atari 2600, for an American company to once again enter the console race. Sony later joined these usurpers and console gaming became dominated by Japanese companies. Nintendo and Sega would take the space, and market share, vacated by the American pioneers. Nothing would ever be the same.Ītari would go downhill, selling fewer and fewer consoles, until it left console manufacturing altogether in the mid 1990s after the failure of the ‘64-bit’ Jaguar. The Nintendo Entertainment System, or Famicom, hit the United States, two years after launching in its native Japan. Games such as Adventure, Centipede, Defender, and Star Wars brought arcade fun and a sense of technological potential to Western living rooms. In the 1970s and early 1980s, console gaming seemed an almost exclusively North American pastime, with players enjoying Mattel’s Intellivision and the Atari 2600. There was a time when games consoles were mostly American. You Are Reading : Xbox In Japan The Battle To Win The Console Race In Microsoft’s Toughest Market
How is Xbox faring in the homeland of Nintendo and Sony? Xbox In Japan: The Battle To Win The Console Race In Microsoft’s Toughest Market
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